Owning a thoroughbred race horse can be an exhilarating experience - and extraordinarily expensive. The costs generally put ownership out of reach for all but the hyper rich. Racing syndicates are the answer.
The project - Build a streamlined site that would serve as a platform where potential syndicate investors could learn more about how racing syndicates work.
The details - The site needed to be designed to grow, since many elements - the schedule of syndicate rollout, trainer decisions, even the horses themselves - were not yet determined.
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