Nutrition Ink is a dietary consulting firm that provides consulting dietitians and custom menus to a variety of institutional clients, including assisted living and skilled nursing facilities, as well as groups homes, schools, and detention facilities.
The challenge - The client's existing website and branding was outdated & text-heavy, and needed to perform many different functions. Sorting through the material to distill the essence of the business and rebranding to bring them up to date was essential, as was making the site easy to use for both clients and staff.
The solution - Entrigue Consulting developed a new brand identity for the client centered around a clean, bright gold and white color palette. Extensively reworking and refining the copy for the site, and incorporating a variety of visual elements improves the site visitor experience and ups the functionality for clients and staff.
Palette & Imagery
A staff-only password protected section on the site
Engaging product search page