Nutricopia is a dietary consulting firm that provides consulting dietitians and menu planning to a variety of institutional clients. It also specializes in dietary management and food handling training. Owned by the same client as Nutrition Ink, it was important to create strong, distinctive brand identity independent of its sister company.
The challenge - As with Nutrition Ink, the existing website and branding was outdated & the site was text-heavy. Sorting through the material to distill the essence of the business and rebranding to bring them up to date was essential. Because the brand is also moving increasingly toward being a leader in online training in the field, it was important to create a site that could grow in that direction.
The solution - In addition to reworking and refining the copy for the site, the project included creating a learning management system the client's could manage themselves as they develop their online training modules. A separate site for their online Dietary Manager certificate program was built with strong brand links to Nutricopia.
Palette & Imagery
Companion site for Certificate program