Equestrian sports are competitive and demanding, and at the highest level require both horse and rider to be in top condition. Functional Equestrian Therapy is a new business which takes a truly unique approach, by evaluating horse and rider together, then working on each separately before they bring them back together. Their clients range from top level professional riders looking for a competitive edge, to amateurs looking to improve the quality - and enjoyability - of their ride.

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The project - Create a simple one-page site that could grow as the business grew. Use a platform that the clients could easily maintain themselves, and that offered an easy-to-use newsletter feature. Although they wanted SEO, the clients envisioned most business development and potential customer communication occurring through word-of-mouth.

The details - Using the client's own images, supplemented with stock photos, the site includes only a few simple elements - bios, testimonials, a simple calendar.