Carlos Arias is a former jockey who raced all over the world. After his retirement, he gained a reputation for making handcrafted, custom whips. Working with Entrigue Consulting, he expanded his business, and now crafts whips across the range of equestrian disciplines, from thoroughbred racing to 3-day eventing, jumping and dressage. The new website has made it easier for him to sell his product - and by working with Entrigue Consulting on a business and marketing strategy, his custom orders increased so much he has hired help!
The project - Before Carlos approached us, his marketing had all been word of mouth - and a facebook page. He needed a site to showcase his work and an online store to make it easier for customers to order, so that he could focus on what he does best - making beautifully crafted, one-of-a-kind equestrian whips.
The details - Carlos has crafted whips for the rider who won the Triple Crown in 2015, and for Olympic athletes. Images of his clients and of his products were the highlight of the site. Building a store where customers could easily take full advantage of the huge range of customization options was a top priority.
Product options graphic w/ rollover
Imagery and design elements