Amelia Newcomb Dressage
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Amelia Newcomb is a Grand Prix dressage rider with a highly successful online dressage training program. Her existing website was confusing to navigate, and retained all the original Wordpress template elements with very little customization. The site needed to be retooled and upgraded to better connect with Amelia's 40,000 YouTube subscribers and online training clients.
The project - Amelia had a Wordpress website that had been built with little attention to the client's branded image, and no real organization. Because there had already been a considerable investment in Wordpress assets and hosting, we decided to retain the WP theme, but totally revamp the site.
The details - The new site clearly presents the wide range of free and paid training resources Amelia offers, with links to each. Simplifying navigation, emphasizing the client's brand image, providing a mobile-friendly user experience, and offering a site membership popup were all essential, as was an updated look.
Imagery and design elements